This assignment required the use of search engine optimization (SEO) and search engine marketing (SEM). The goal of SEO is to have your website come up at the top of results after a search engine submission. SEM is used to have advertisements tailor toward what you like and sites you frequently visit. These are typically found on the sides of your Facebook feed, other web pages, or found in different forms of YouTube ads.

For the assignment, we had to come up with 5 keywords relating to our blog. Then, using the Google Keywords Tool we found 5 additional terms with high global searches from the search procedure of our website/blog. The final step is to create sentences using Google’s Keyword Tool’s results.

My 5 keywords:

  1. “Entertainment”
  2. “pop culture”
  3. “art”
  4. “social media”
  5. “trends”

Google Keyword Tool:

  1. “social media ads”
  2. “new social sites”
  3. “photo pop art”
  4. “social media software”
  5. “app advertising”

Global Monthly Searches:

  1. “social media ads” 1-10K
  2. “new social sites” 100-1K
  3. “photo pop art” 100-1K
  4. “social media software” 1K-10K
  5. “app advertising” 1K-10K
  6. “entertainment” 100K-1M
  7. “pop culture” 1K-10K
  8. “art” 100K-1M
  9. “social media” 1K-10K
  10. “trends” 100K-1M

chalk

Retrieved from: https://stevefarnsworth.wordpress.com/2014/07/09/new-pr-social-communications/ 

Social media ads are one of the most popular forms of advertising currently. Instagram and Snapchat are two of the dominating platforms for social media advertising.

New social sites are constantly being introduced and because of this, the advertising industry is constantly changing.

According to paintings.about.com, pop art is defined as using the imagery, styles, and themes of advertising, mass media, and popular culture. Photo pop art can be found on this blog due to the art category (including photography) and the pop culture category and having these relate to advertising.

Understanding social media software will help advance advertising skills. It is important to stay on top of the digital world as marketers and we can’t fall behind the skills of our consumers.

App advertising is a form of interactive digital media. Advertising through apps is a fun interactive way for consumers to potentially connect to your brand.

 

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