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Petrucci, Micaela. “Ad Club.” 6 December 2016.

On Tuesday, December 6th, GVSU Advertising Club hosted one of their biweekly meetings. The meeting had special guests Pamela Patton and Todd Morris who are the president and vice president of American Advertising Federation West Michigan.

Grand Valley State University’s Ad Club allows students to attend their first meeting for free, which I took advantage of to see what the club is all about.

Ad Club is a great way to network with other students at GVSU but also the two professionals that joined the meeting. Todd Morris was one of the professionals on the panel at Career Compass, which  I attended earlier in the school year, so it was interesting to hear him speak and get to know him more.

Todd Morris is the vice president of marketing at Adtegrity and also vice president of American Advertising Federation of West Michigan. He informed students about the 2017 American Advertising Awards also known as the ADDYs. Morris shared with the club background information about the ADDYs followed by eligibility requirements and how to enter.

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Petrucci, Micaela. “Todd Morris.” 6 December 2016.

The ADDYs are taking place at a bigger venue this year filled with many potential networking connections, both students and professionals. The event is intended for original and creative work. The gala is put on to celebrate and view all the hard work submitted.

For those looking to get involved but aren’t ready to submit work, volunteer opportunities are available leading up to the event. After volunteering 10 hours, those workers are then granted free admission to the gala that is normally a student rate of $60. Getting involved with the ADDYs competition can help make yourself known within the community.

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Petrucci, Micaela. “Selfie.” 6 December 2016. 

What’s next? I ended up really enjoying the enviornment of Ad Club and am looking into joining next semester. I learned that both Todd Morris and Pamela Patton are advertising professionals in the area that are willing to work with GVSU students since their appearance at Ad Club. From there, I added the two as connections on LinkedIn to keep up with them as well as further information on the ADDYs.

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